Amstel Pause wanted people to have a three minute break. And to enjoy a cool beer afterwards. Over a period of 16 days, a total of 1,344 beers given to people who do nothing. It added up to 4,032 minutes of break or more than 67 hours of rest for different people.
Stand still for 3 minutes without reading, answering a phone or otherwise fidgeting around, and you get a free beer.
This week’s America’s Test Kitchen (PRX program) 4th of July special “The Amazing History, Lore and Science of America’s Favorite Drink”. This year, it’s all about American beer. They speak with historian, author, and self-proclaimed ranter Maureen Ogle about her book Ambitious Brew: The Story of American Beer. And they taste test beer with expert Lauren Clark. Here’s the show below:
Before thermometers were invented, brewers would dip a thumb into the mix to find the right temperature for adding yeast. Too cold and the yeast wouldn't grow; too hot and the yeast would die. This ancient practice is where we get the phrase 'rule of thumb'.