Now, here’s an idea that we should see here.
Amstel Pause wanted people to have a three minute break. And to enjoy a cool beer afterwards. Over a period of 16 days, a total of 1,344 beers given to people who do nothing. It added up to 4,032 minutes of break or more than 67 hours of rest for different people.
Stand still for 3 minutes without reading, answering a phone or otherwise fidgeting around, and you get a free beer.