Boreal Brewer Chad H. was surprised when he read through the March/April edition of the Zymurgy Magazine to see a picture of his mash tun. “I saw an orange cooler, and thought, geez, that looks just like mine. I looked closer and recognized my writing on the cooler and wood on my deck.” The author had found the picture from one of Chad’s web sites.
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Michelob was invented during a brewer's strike in the 1930s from a recipe tossed together by the untrained workers left behind to run the brewery. It was so bad local taverns tossed their delivered barrels in the gutter until the streets ran with beer. When the strike was over, the brewery didn't want to lose all that beer, no matter how bad, so they repackaged it and sold it as Michelob.