Boreal Brewer Chad H. was surprised when he read through the March/April edition of the Zymurgy Magazine to see a picture of his mash tun. “I saw an orange cooler, and thought, geez, that looks just like mine. I looked closer and recognized my writing on the cooler and wood on my deck.” The author had found the picture from one of Chad’s web sites.
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At the 1893 Chicago Fair, Pabst beer won a blue ribbon, and was called 'Pabst Blue Ribbon from then on.